Muscat Fashion Week

Maison Ellyse managed the Press Office for Muscat Fashion Week, leading all communications, media relations, and press operations to position the event as a leading regional fashion platform. The agency secured extensive regional and international coverage while inviting and hosting top-tier media, influencers, celebrities, and VIPs from across the GCC and beyond.

Engaged six months prior to the event, Maison Ellyse worked closely with the organisers, Majestic International, supporting strategic planning, designer scouting, creative ideation, and narrative development to ensure a cohesive and elevated Fashion Week execution.

Beyond PR, Maison Ellyse supported full-spectrum event management, including guestlist curation, VIP seating strategy, itinerary planning, and on-ground guest experience for high-profile attendees. The team also facilitated and supported high-profile cover shoots and editorial productions in Muscat in collaboration with tier-one international media, further amplifying the global visibility of the event.

Muscat Fashion Week attracted leading fashion and lifestyle publications including Vogue, Marie Claire, Grazia, Cosmopolitan, L’Officiel, and HIA, alongside prominent regional figures such as Rym Saidi, Ghizlan Guenez, Soha Taha, Bilal Arabi, and the Hadban Twins, among others.

From a performance and ROI perspective, the campaign generated 592 total media and social clippings, delivering a combined reach exceeding 92.5 million. This included 32 media placements reaching 12.8 million with an estimated media value of USD 368,277, as well as 560 social media clippings reaching 75.3 million with an estimated value of USD 9.57 million. Overall, the event achieved an estimated total media value of USD 9.94 million, reinforcing Muscat Fashion Week’s regional influence and international resonance.